Advising

Reid is a trusted advisor to executives on the current and emerging risks of AI and other technologies.

American Apparel Association, Washington, D.C.

Virtue

Reid founded Virtue to aid the Global 1000 in avoiding the ethical nightmares of AI. Its primary function is to help its clients rise to The Ethical Nightmare Challenge™ (ENC), which asks organizations to define their ethical nightmares and articulate the resources and training they’ll create to avoid those nightmares.

Virtue certifies staff in the ENC method, a rapidly implementable and scalable solution to avoiding the worst of AI

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Reid excels at demonstrating how AI ethics is more than abstract principles or conversations without clear outcomes. He reveals how ethical practices can be operationalized in ways that are practical and scalable.

— From Uthman Ali
Global Responsible AI Officer at BP

Consulting FAQs

How does Reid work with executives to build AI ethical risk/Responsible AI programs?

Reid developed The Ethical Nightmare Challenge™ (ENC) to create a rapidly implementable and scalable approach to avoiding AI ethical nightmares. The ENC method focuses on problem-solving around avoiding the worst of AI. That problem-solving can be done at any level of the organization whenever it’s needed. And because all problem solvers are using the same language, same method, and same tools for nightmare avoidance, cross-departmental and cross-functional communication and collaboration can flourish. By creating a loosely networked and trained staff on AI’s risk and the ENC method, you build an organizational capacity and culture of ethical nightmare avoidance.

Does Reid serve on advisory boards?

Yes. Reid was a founding member of EY’s AI Advisory Board and currently serves on the advisory board of several startups.